When fashion designer Alexa Chung joined forces with M&S and AG Jeans, she proved that she had what it took to have the fashion world rushing to the rails to get their hands on some of her collaborative collections and now she is hoping to replicate that success with her own fashion line.
The collection is set to be put onto general sale 30th May 2017 and will be featured on a website that shadows both her name and the brand that she has given her name to, AlexaChung.com.
While at the moment the site offers very little in the way of a glimpse towards what we can expect from the designer when her new collection lands, instead simply featuring a countdown counter until the day the collection goes live, we have been told that her equestrian style is set to once again take centre stage.
Chung makes no secret of the fact that she has used her past with being an equestrian as a catalyst for some of her previous fashion creations, insisting that it had made up such a large aspect of her life that it seemed natural to be able to once again reference it in her latest collection.
With the designer remaining tight lipped in terms of telling the fashion world what they can expect to find within her collection, she has released a teaser video that appears to share at least a glimpse into what the AlexaChung collection will have instore for us.