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San Francisco based fashion brand GAP have found themselves being left on the shelf in previous years as a number of failing collections saw their popularity fall behind rivals H&M and Zara which resulted in the brand’s share price dropping by as much as 50% in the past two years.

With trends moving quicker than ever before, it seems that GAP has finally begun their fight back on the high street and their Old Navy division has seen consumers falling back in love with their offering, leading the fashion brand to finally have a positive looking full-year earning outlook.

A look at the figures show that sales within GAP stores globally have seen a slight, but positive 1% increase, spearheading their slow climb to the forefront of the high street fashion battle in which they have failed to previously contend in.

With rivals H&M and Zara becoming known for their ability to copy catwalk fashion at a fraction of the price, GAP saw a steep decline in sales over the past few years but statistics show that the USA based fashion brand has been able to claw back some of the consumer bases with their Old Navy division performing better than expected against those that their rivals have released in recent times.

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